Campaign Concept Logo Suite Billboards Digital Ads
About Utah Valley Parade of Homes
The Utah Valley Parade of Homes is an annual self-guided tour of new homes across Utah Valley, hosted by the Utah Valley Home Builders Association. Every June, visitors buy tickets to walk through the latest work from local builders — so the campaign has to sell an experience, not just announce the dates.
The 2026 campaign leans into an elevated, editorial feel: a refined serif paired with clean sans-serif type, a palette of deep, medium, and light blues balanced by warm beige, and a woven linen texture that brings softness and a sense of home to every piece. A flexible logo suite and a set of PofH marks keep the event recognizable wherever it appears — from “Tickets Available Now” billboards and digital ads to the “Final Week!” push at the end of the run.
