About Tourism Economics
Tourism Economics is an Oxford Economics company, delivering travel data, forecasts, and research to destinations and businesses around the world — and it shares its parent company’s mark. This concept was developed as a pitch to Oxford Economics: a proposal to evolve the shared branding so Tourism Economics could follow suit with an identity of its own while staying clearly connected to the family.
The direction keeps Oxford’s signature blue shades so the relationship between the two brands stays obvious, then pushes the system forward with a cleaner, more modern feel. A globe is worked directly into the wordmark, giving the data-driven, tech-forward side of the business a visual anchor — while the friendly serif lowercase keeps the brand approachable rather than cold or corporate.
