Logo Suite Style Guide Apparel & Merch Print Collateral Web Graphics
About CougarTribe
CougarTribe is a free online community for Cougar sports fans — a place where fans come together, share stories, and join the conversation, earning virtual Cougar Coins along the way that can be put toward real memorabilia, collectibles, and experiences. The platform also connects local businesses and student-athletes with the fans who support them.
The identity came together in about a week to get everything ready for launch. The palette draws directly from BYU blue so it feels instantly at home with Cougar fans, and the type is intentionally sporty — fast, slanted letterforms that read like a jersey or a scoreboard. There’s no complicated mark to decode: just a simple CT monogram and a bold wordmark that hold up on everything from leggings and hoodies to the website, member paperwork, and event badges.
